Media businesses advise firms on how and wherever to publicize, and the way to current a positive graphic of themselves to the general public.[one] Primary services consist of advertising, public relations and other varieties of media management.

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James Walter Thompson joined Carlton's agency in 1868. Thompson promptly became their greatest salesman, paying for the corporate in 1877 and renaming it the James Walter Thompson Corporation. Knowing that he could sell more room if the corporation offered the company of developing content material for advertisers, Thompson hired writers and artists to type the primary regarded Creative Department in an advertising click here agency.

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